3 avril 2019
3 avril 2019
Beyond Viral Videos: Responding to Requests for Marketing Campaigns
You’re at your desk reviewing your latest campaign when someone from the history department comes in. They want something with all the bells and whistles. Viral videos, flyers plastered across campus—everything you’ve got they want to throw at this new course offering. You let them run through their pitch and nod encouragingly. More...
3 avril 2019
Harnessing the Power of Athletics on Social Media
As March Madness begins, new research offers tips for shaping online conversations about athletics. More...
3 avril 2019
Spring Clean Your Website with a Content Audit
A website content audit can sound overwhelming, but these three tips will make the process more manageable — and maybe even enjoyable. More...
3 avril 2019
Why is building a culture of failure a good thing?
Success is fun. Success is what we celebrate from the classroom to the athletic fields, and during concerts and performances. But if we cultivate success, then how do we as a culture treat failure. More...
3 avril 2019
Where Are All the Women Thought Leaders?
At TVP Communications, all of my current coworkers are women, but many of the faculty experts and thought leadership voices we help represent belong to men. More...
3 avril 2019
Does competitive differentiation come at the expense of higher ed’s broader story?
Market forces dictate that we differentiate our institutions; at the same time, we all own the responsibility of advancing the larger story about the importance and value of higher ed. More...
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