Letters of Recommendation? Still?
Toward a Focus Index
Why I’m Not a Fan of Laptop Bans
Take a Break: A Higher Ed Marketer’s Plan to Prepare for 2018
Many of you are getting ready for a well-deserved break over the holidays. While I’m not suggesting that you work during that break, it is a great time to take stock. With no crises or overflowing email inboxes to deal with, you actually have time to think and plan. More...
Getting 'Dear Community' Letters Right
Colleges and universities are issuing “Dear Community” letters at an accelerated pace in response to issues such as sexual misconduct, racist incidents, free speech debates, hazing and Greek Life, and campus-wide protests. More...
Texting Teens? Proceed with Caution
Teens may be more open to texts from colleges these days, but be very careful what you text about — and who does it. More...
Feeling Jaded by the News Media, Too?
Campus media relations professionals spend nearly as much time promoting their institutions to the media as they do promoting the media to their faculty, staff and students. Getting people to trust the media is hard, and the past year and a half has proven particularly difficult. More...