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Formation Continue du Supérieur

25 mai 2016

Top Down or Bottom Up?

By Liudvika Leisyte. In the last decades higher education has become massified and, in many countries, universal according to Trow’s typology. Access to higher education has improved and multiple studies confirm the benefits of mass higher education to knowledge economies. Read more...

25 mai 2016

The Slippery Business of Plagiarism

By Elena Denison-Schmidt. Plagiarism is a widespread problem around the world. It can take various forms — coping and pasting text without acknowledging its source, “recycling” or self-plagiarism (presenting the same paper several times as original), purchasing papers from an agency or a ghostwriter and submitting them as one’s own. Read more...

25 mai 2016

If Britain Jumps Ship

By Aisling Tiernan. On June 23, 2016, the United Kingdom will hold a referendum, known as the ‘Brexit’ vote, to decide whether Britain should leave the European Union (EU). It is impossible to predict the outcome of this referendum and the implications for UK higher education could be significant. Read more...

25 mai 2016

Enduring Challenges for Latin America

By Andrés Bernasconi and Marcelo Knobel. In March, 2016, during one weekend in the beautiful city of Cartagena, Colombia, a group of 25 experts of Higher Education in Latin America met in an informal setting to discuss the main challenges of higher education in the region. Read more...

25 mai 2016

Consultancy

By Fiona Hunter and Neil Sparnon. During our time working in higher education in a number of different roles—administrator, manager registrar and academic—there was one phrase we dreaded above all others: "We've engaged some consultants to help us with that." Read more...

25 mai 2016

Breaking News: Last Snappy Tagline Just Claimed

By Eric Sickler. In her May 2 article titled, “Your Future Starts Here. Or Here. Or Here,” Inside Higher Ed reporter Ellen Wexler presents a thoughtful collection of higher ed marketing experts’ reflections on college and university branding efforts. You should read it. More...
25 mai 2016

The Same. But Different.

By Jim Reische. The Monday, May 2 article about higher ed marketing (“Your future starts here. Or here. Or here.”,) prompted a wave of comments espousing just about every point of view on whether and how colleges and universities should distinguish themselves in the marketplace. More...
25 mai 2016

Marketing in the Age of Measurement

By Sean Carton. This isn’t a rhetorical question, nor is it one with a universally-accepted answer. In fact, it’s a question that’s rarely asked, even though it’s at the heart of the ongoing debate about the value of a college education. More...
25 mai 2016

Differentiation and College Marketing

By Michael Stoner. A number of institutions made news in the past week for stakeholder dissatisfaction with a new college identity and perceived similarity between a newly launched brand campaign and that of a another university. More...
25 mai 2016

Why GMU’s Renaming Work Has Only Just Begun

By Robert Williams. George Mason University’s law school recently underwent a name change. But due to an unfortunate acronym, it was quickly slated for yet another change. Though the renaming has already gotten plenty of attention -- both good and bad -- what’s more important for a renaming is what happens during the lead up to the decision, and in cases like this, the first few years after the renaming. More...
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