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By Michelle Rhee-Weise - EvoLLLution. The on- and off-ramps that connect higher education to the workforce are few and far between. As the economy crawls toward recovery, there are a growing number of students in search of lifelong learning mechanisms to help them finish school or skill-up for the workforce. More...

By Robert Wagner - EvoLLLution. In a competitive marketplace, the real winners are the consumers. Innovations in pricing models are meant to demonstrate value to the consumer while also differentiating competitive deals. Strategies such as “bundling” or “half-off” or even “first one free” are retail promotion tools to attract potential customers by considering how they can “save” by purchasing certain products. More...

By Cynda Alexander - EvoLLLution. The real estate industry is not unlike higher education in that both primarily sell an “intangible” service and require clients (sellers or buyers or students) to make money. Plus, both industries are the first victims during a downturn in the economy. It’s during these times they have to stand above the competition to stay in business. More...

By Henrik P. Minassians - EvoLLLution. After World War II, the academic world and society in general appeared to be in agreement that higher education is crucial for the future of our country and the economy. The government played a central role in closing the gap between the academy and society through the creation of the GI Bill, which provided returning servicemen increased access to, and a higher likelihood of success in, the pursuit of higher education. More...

By Mary Thompson-Jones - EvoLLLution. Meaningful international experiences should be an important part of everyone’s education, yet, as the Institute of International Education’s Open Doors data resource points out, American students are often reluctant to travel. The 2013 annual survey states that only 283,332 U.S. students studied abroad for academic credit. That number is only a tiny fraction — about 1.4 percent — of the nearly 20 million U.S. students enrolled in higher education. Time and money are the usual reasons students forego this rich learning opportunity. More...

By Lesley Snyder - EvoLLLution. 1. When it comes to marketing CE, what is the role of the CE unit?
The first thing to note is that organizational structures in CE can vary from institution to institution, so the marketing role of the CE unit may be different from one university to another, but regardless of the structure, I see CE’s role as being the expert and knowing the purpose of each program, the benefits of the program and understanding how to communicate those benefits to the prospective student audiences for each program. More...

By Marc Singer - EvoLLLution. Not to suggest that they were working in concert, but by and large these institutions — some of which were new, others that had been hanging around on the margins for many years — applied some of the basic principles of the marketplace to an industry that had not been treated like a marketplace before. More...

By Marc Singer - EvoLLLution. In the last few years, the proprietary higher education institutions — the for-profit schools — have been on the firing line. They have been investigated by Congress for exploiting federal Title IV financial aid guidelines, pursuing profits at the expense of serving their students. More...

By Albert Powell - EvoLLLution. Since American culture likes to think of things in threes, I’ll offer my view of the top three roadblocks to innovation in higher education. To be fair, this is a bit like trying to name the three best outfielders in Major League Baseball; everyone has favorites and it’s hard to agree. But as per the metaphor, I’ll take a swing at it. More...

By Craig Munier - EvoLLLution. 1. As a starting point, what would be the biggest advantages of having a college rating system?
It seems to me that some of the other popular media ranking systems —  while probably originally intended to create an additional demand and market for the print medium magazine — have had an unintended consequence of incenting institutions to do the wrong thing. More...