04 août 2014

The Differentiated Marketing Roles of Main Campus and CE

The EvoLLLutionBy  - EvoLLLution. 1. When it comes to marketing CE, what is the role of the CE unit?
The first thing to note is that organizational structures in CE can vary from institution to institution, so the marketing role of the CE unit may be different from one university to another, but regardless of the structure, I see CE’s role as being the expert and knowing the purpose of each program, the benefits of the program and understanding how to communicate those benefits to the prospective student audiences for each program. More...

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