By Inge Ignatia de Waard. Thanks to the
Ol'daily my attention got grabbed by an article from Elsua (Luis Suarez - an KM/IBM social media pioneer). In his
reflective blogpost on the industrialization of social media in the enterprise. His words rang a bell, as I am also caught between automating my (not corporate, but as I see it my personal brand) social media stream, because I feel I am not putting out as much as I want to. But after reading his blogpost, I realized the output is not why I started using social media, it is indeed the conversation, the network, the exchange of ideas ... the dialogue. I need to meet with others, discuss ideas, meet new viewpoints, feel what is out there to grow myself or at least to see other directions. Some poignant issues raised by Elsua:
Why do we have to keep up with that constant urge towards busyness (and bursting online activity) vs. pause, reflection and adding relevant value where it may apply into the overall conversation? Haven’t we learned that social networking tools are just not another marketing channel, but purely a conversation amongst peers on a common interest and with a strong urge to connect further along? Have we forgotten how for a conversation to take place out there in digital channels both parties need to be present and for real? providing value and being silent are two sides of the same coin, that is, you.
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