When the Guardian reported recently that “Universities are spending millions on marketing to attract students”, there was surprise, followed rapidly by a chorus of disapproval. At first sight, this may seem like a strange thing for institutions to spend their resources on – surely they are educational charities, with the teaching and research as their objectives. More...
The impending closure of art history at La Trobe University has drawn sharp criticism from academics. They have pointed out that students enjoy art history: it is economical, has enduring value and demonstrably excellent outcomes. More...Universities fail to exploit social media’s most compelling features, tending to broadcast their brands instead of engaging students and the public online, new research suggests. More...
Finding the right students for your institution demands marketing that conveys both facts and feelings. More...
Anthony Ocampo provides three tips for cultivating a community and curating a conversation. More...
Guardian investigation reveals growing ad budgets among lower and middle ranking institutions. More...
You’re at your desk reviewing your latest campaign when someone from the history department comes in. They want something with all the bells and whistles. Viral videos, flyers plastered across campus—everything you’ve got they want to throw at this new course offering. You let them run through their pitch and nod encouragingly. More...
Market forces dictate that we differentiate our institutions; at the same time, we all own the responsibility of advancing the larger story about the importance and value of higher ed. More...
By Greg Toppo. Designed to cut through the “alphabet soup” of public university acronyms in Florida, bold new University of South Florida bull logo gets mixed reviews. Many say it reminds them of Merrill Lynch. More...
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