Enrollment Management Must Build for the Future, Experts Say
By Beckie Supiano. Enrollment management has become more challenging and more important in the wake of the recession and as colleges stand on the precipice of sweeping demographic change. That’s what Don Hossler and David H. Kalsbeek argue in an update to an essay on enrollment management they wrote five years ago.
The original essay traced the rise of strategic enrollment management, or SEM. Mr. Hossler, a professor of educational leadership and policy studies at Indiana University at Bloomington, and Mr. Kalsbeek, senior vice president for enrollment management and marketing at DePaul University, wrote about how enrollment managers use their expanding portfolios to balance their colleges’ competing priorities. Read more...