http://resources2.news.com.au/cs/australian/paid/images/sprite/module-headings-full-width.pngBy Bernard Lane. THE canny marketing pioneered by Australia's universities is being picked up by US institutions as they engage in more aggressive recruitment of overseas students.
"Institutions here are showing increasing sophistication, such as investments in brand development and visibility, and raising their profile overseas," says a new report from the US-based World Education Services agency. Based on surveys of US institutions, the report focuses on trends in the movement and recruitment of international students. It says US universities in the past had been "slow to develop proactive recruitment methods".
However, following the Australian and UK example, they were taking a more targeted approach to recruiting students offshore. Read more...