I realized this when I spent a Saturday morning on campus recently at Wilfrid Laurier University in Waterloo. (I have taught there part time for many years, though my relationship with Laurier is now ending.)
That morning, after my meetings with students, I walked through the building and saw many empty classrooms. Classrooms that the university is already paying to heat and maintain. Classrooms that, with a little innovative marketing, could earn badly needed cash. Read more...