Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Vin Crosbie summarizes, "Though that title sounds dull, no other work has more influenced my thinking about online. When I came out of UPI, Reuters, and News Corporation in 1994, I couldn't understand why shoveling print content into online (as I had done at Murdoch's Delphi and iGuide projects) didn't lead to online publishing success. This paper explained why. It is indeed a description of the conceptual foundations of online media." What this paper captures, that many subsequent works don't, is the idea of 'flow' in electronic communications. More...