University Laughs at Its Location… Again

By Scott Jaschik. When "Admissions Insider" wrote in February about the use of humor in recruiting students, several experts pointed to a poster (at left) that has become legendary at Rose-Hulman Institute of Technology. The poster's tagline -- "Ski Terre Haute" -- is about an activity that would be very difficult in flat Indiana. Yet students and alumni love the poste. More...