By Jim Crone, Jon Niebch and Todd A. Hitchcock. We all know that recruiting is a key part of the college admissions process. Colleges and universities develop and launch campaigns designed to attract the most promising soon-to-graduate high school students to their campuses. More...

By Deborah Maue. If you’re like me, you imagine all of the things you will get done over the summer – the long list of things you never got to during the school year. Now the cold, hard reality of mid-August sets in, as you realize you didn’t get to most of the things on the list. More...

By Rob Zinkan. Higher education marketing is frequently derided for its lack of differentiation, and the much-maligned tagline is often front and center in such critiques. Frankly, I’m tired of the constant disparaging of higher ed taglines. I don’t think it advances the conversation. More...

By Cristal Steuer. Beginning last Friday and running through August 21st, it is and will be impossible to scroll through news feeds, turn on the television, or look at our local papers, without learning of stories of Olympians who have overcome struggle and inspired a nation, those who have won gold, and those who have just missed out on a medal by .002 of a second. More...

By Jim Newberry. Campus communications professionals and lawyers must interface regularly, and often their professional interests appear to be at odds. The communications office needs to build strong relationships with the media to enhance the reputation of the institution, and often that means providing information to the public through reporters. More...

By Megan Brenn-White. Aside from creating offshore campuses or online offerings, one thing you can’t change about your university is its location. There’s no doubt that it’s easier for programs in well-known and attractive destinations to recruit international students, but changing the way you talk about your location for international audiences can also have a real impact on your recruitment results. More...

By Peggy Kuhr. Working in communications for a college or university can be similar to working in the news media. Everyone else, it seems, knows how you can do your job better. And they’re not shy about telling you. More...

By Paul Redfern. You can’t get ahead of the game if you’re doing what everyone else is doing. At Gettysburg we constantly look for new opportunities, especially if they’re free, take a fairly small amount of resources to implement, and help us meet our marketing objectives. More...

By Michael Stoner. How do you build a brand that can last? Many attributes characterize long-lasting brands, but one good indication that you have a sustainable brand is when it can transcend a change in CEO and/or CMO. More...