La marque French Tech a contribué au dynamisme et à la réussite de l’écosystème entrepreneurial technologique français, lequel est aujourd’hui bien mieux structuré : les investisseurs sont de retour à des niveaux d’avant crise, les start-ups se développent, les incubateurs et autres accompagnateurs n’ont jamais été aussi nombreux. Des acteurs privés et associatifs ont très largement accéléré ce mouvement, dans des registres différents, qu’il s’agisse du NUMA, de France Digitale, de Station F, de The Family ou de The Camp…Toutefois, la position actuelle de la French Tech ne lui permet plus de s’affirmer comme la marque ombrelle sous laquelle l’ensemble de l’environnement pourrait se retrouver. Plus...
Dude Solutions launches new brand identity, logo and website
Dude Solutions, the leading software-as-a-service (SaaS) provider of operations management solutions to education, government, healthcare, senior living, manufacturing and membership-based organizations, today unveiled a new corporate brand identity, logo and website in addition to the expansion of their online Dude Community now reaching thousands of operations professionals across all industries. More...
Building your brand
Many community colleges have been in their communities for decades, and some take it for granted that campus stakeholders, prospective students and their families, and the public at large understand who they are and what they do. More...
Articulating Your Institution’s Employer Brand
Where to Start With Digital Marketing
Higher education communications professionals need to understand and apply digital marketing as part of their toolkit in order to stay relevant in a highly competitive marketplace. Digital marketing refers to the many ways you can reach and market to your target audiences through digital channels and devices, including social media, email, digital advertising, and landing page/form strategies. More...
Competitive edge: NEC’s displays strengthen Pennsylvania college’s sports medicine curriculum
When a Pennsylvania college decided to add a new rehabilitation sciences department, it planned to open a brand-new, 45,000-plus-square-foot learning center to house the programs the department comprised – but creating the space was just one part of the undertaking. More...
Don and tonic: Oxford University launches its own brand of gin
‘Physic Gin’, which will be manufactured at a local distillery, will use several flavourings grown in the university’s Botanic Garden. More...
Listen Carefully: Social Listening Reveals Deep Insights, Shapes Strategy
There is little more critical to marketing success than the ability to listen. Reaching audiences, building trust and motivating action demand a keen awareness of the perceptions and conversations surrounding a brand. More...
Destination marketing: selling your university’s locale
Is your institution based outside of your capital city? Are you located in a country nobody can pin on a map? Selling your university's location is an essential part of your conversation with prospective students. More...
Making the Most of Your Vendor Relationships
On paper, our team is comprised of about 30 people. We support the marketing and communications needs for all of Fordham University, including, but not limited to, advertising, print, web management, email marketing, social media, news, media relations, internal communications, and public relations. More...