How Madison Avenue Is Wasting Millions On a Deserted Second Life

By Stephen Downes - Stephen's Web. How Madison Avenue Is Wasting Millions On a Deserted Second Life
"There was nobody else around." He teleported over to the Aloft Hotel, a virtual prototype for a real-world chain being developed by the owners of the W. It was deserted, almost creepy. "I felt like I was in The Shining." Related: Karl Kapp describes a session in ProtoSphere (click under 'solutions' to find the unlinkable Flash page describing ProtoSphere). More...