Playful Twitter accounts and the socialisation of literary institutions

By Stephen Downes - Stephen's Web. Playful Twitter accounts and the socialisation of literary institutions
Millicent Weber, Beth Driscoll, First Monday, 2019/03/01
Corporate Twitter, institutional Twitter, academic Twitter - can they use humour (and get away with it)? The sense I get reading this article is that though there are pitfalls, they can - and when they do, they drive more engagement. More...