The RSS Bubble

The RSS Bubble
Another RSS bubble article, this one looking at the business potential for the format. "The conventional wisdom is a Bubble. The Bubble isn't back—it never left. We are still surfing along on this mass hallucination called the Internet. Virtual reality? Give me a break. Mass customization? Dynamic real-time always-on always-connected mall in the sky? Free phone calls and video chats? Tablet PC? WiFi? What are you smoking?" But still, "I've yet to see anyone move to RSS and then abandon it. If that's a Bubble, bring it on. But if hype turns out to be true, is it hype?" What Gillmor misses, though, is that RSS could do everything it promises and still be called a disappointment if nobody makes a pile of money from it. More...