A Prescription for Business Innovation

A Prescription for Business Innovation
Pollard's essay (in three parts: Part One, Part Two, Part Three) are chock-full of good insights, like this one: "With the advent of the near-perfect consumer information these tools provide, traditional marketing has no remaining role, and the knowledge-driven transition of power from producer to consumer is complete." But more to the point, his overall conclusions regarding the nature and structure of innovation and business are very similar to my own. More...