Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing

Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing
Doc Searls, Doc Searls Weblog, 2018/03/26
Two things are true. First: " Facebook makes money, in other words, by profiling us and then selling our attention to advertisers, political actors and others. These are Facebook’s true customers, whom it works hard to please." And second, "the same is true for the Times, along with every other publication that lives off adtech: tracking-based advertising." He then backs up this assertion with a detailed description of the tracking tools employed by news websites. More...