Spotlight Seminar: the case for market segmentation

By Joachim Ekstrom. There is a well-known saying that goes, "an offer that is acceptable for all is perfect for no one". This is certainly true, and competition is fierce in the world of international higher education. It is estimated that at least 7000 higher education institutions actively recruit international students – and that these students all apply to an average of five institutions each. How can you be at the very top of their list (and not just on it)? The key is market segmentation. More...