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28 mars 2016

Media Pitching: It’s Personal

By Sean Casey. “No way they’re going to pass on this,” I say to myself, my fingers gliding over the keyboard.
The pitch is writing itself it’s so good. My confidence getting this story placed swells as I go through the checklist. More...
28 mars 2016

Following the Leads in Higher Ed

By Tim Jones. With all the online oversharing these days, turning over your name and email seems pretty small. We’ll happily trade our contact information for a helpful whitepaper, good coupon or a needed answer about a product, service or organization. More...
28 mars 2016

Sales vs. Marketing in Higher Ed

By Deborah Maue. In a typical business organization, the relationship between the “sales” function and the “marketing” function is stormy, and often includes the following tensions:
What’s more important — long-term brand-building or short-term sales growth?
Who controls the message?
Who controls the budget?
In higher ed, this “sales vs. marketing” tension often exists between the Marketing and Enrollment Management offices. More...
28 mars 2016

What’s a Brand Worth? Evidence From the Gulf

By Alex Usher. There are branch campuses and then there are branch campuses.  Mostly, branch campuses are set up in temporary (often rented) premises, and try to scratch a living charging locals what the market will bear and trying to keep costs down through whatever mix of contract academic staff and distance learning from the “home campus” will work while keeping students coming through the door. Read more...

28 mars 2016

Internationalization vs Cultural Appropriation

By Liz Reisberg. The continuing stream of articles covering student indignation on campus over a supposed lack of respect and tolerance for other cultures just makes me sigh. Although I pride myself on a certain degree of political, cultural, racial sensitivity (Granted, it’s still a work in progress) I do worry that this kind of “sensitivity” is out of control. Read more...

28 mars 2016

A Typology of “Free Tuition”

By Alex Usher. You would be forgiven, over the past 24 months or so, for growing ever more confused about when tuition is “free” and when it is not.  Can it be called “free tuition” if a student has to pay living expenses?  Is it only free tuition if only some students receive “free education”?   What about if we look at “net price” (i.e. tuition minus grants)?  It’s actually kind of tricky. Read more...

28 mars 2016

Institutionalized Separation of Research and Teaching in Ukraine

By Ararat L. Osipian. In Ukraine, research and education are institutionally separated. This separation, inherited from the Soviet era, results in universities scoffing at research and research institutes unmotivated to cooperate with universities. Read more...

28 mars 2016

Austrian Universities and the Refugee Crisis

By Madelaine Leitsberger. Austria is one of the transit countries for refugees on their way to Germany. It faces great infrastructure and organisational difficulties to deal with the masses of people crossing the border but also with those who decide to stay. Approximately 90.000 applications for asylum have been submitted in 2015 in contrast to 28.064 applications in 2014. Read more...

28 mars 2016

Two-For-One Deal: Killing Boredom with Procrastination

http://www.insidehighered.com/sites/default/server_files/styles/blog_landing/public/Screen%20Shot%202011-12-12%20at%2012.29.48%20PM.png?itok=ITDqfJNPBy Lindsay Oden. Procrastination is practically inescapable. We feel drained at the end of a long day, too tired from teaching or coursework to start a seminar paper or polish a chapter in our dissertation; sometimes we need time set aside to do stuff that isn’t grad school related. But hiding in procrastination is another fiend that can sap our productivity and make us feel guilty about not working: boredom. Boredom is typically defined as a state of ennui or a weariness caused by dullness or tedium. But Professor of Educational Sciences Dr. Thomas Götz says he has discovered a new type of boredom: apathetic boredom, which he says is an “especially unpleasant form that resembles learned helplessness or depression…. It was reported by 36% of the students sampled.” Boredom is typically treated like a first-world problem, dismissed as a byproduct of the luxury of free time. And we’re grad students, we don’t have free time! But I think it’s highly probable that many of us succumb to apathetic boredom, that feeling of helplessness or desperation produced by overwhelming circumstances when we procrastinate. Erin Bedford has already laid out some excellent tips about how to overcome procrastination. But how can we overcome both procrastination and boredom. Read more...

28 mars 2016

Meltdown and Move On

http://www.insidehighered.com/sites/default/server_files/styles/blog_landing/public/Screen%20Shot%202011-12-12%20at%2012.29.48%20PM.png?itok=ITDqfJNPBy Jonathan D. Fitzgerald. A month ago, as the spring semester began to ramp up, I found myself on the edge of a minor meltdown. While attempting to create reading lists and schedules for the two comprehensive exams I’m working on this semester, my second-born—who had just turned nine months—woke up crying three times in the span of an hour. Read more...

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