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19 septembre 2015

Yes, There Is a War on Advertising. Now What?

By Stephen Downes - Stephen's Web. Yes, There Is a War on Advertising. Now What?
Maureen Morrison, Tim Peterson, Ad Age, 2015/09/15

Probably one of the most unloved industry on the planet is the advertising industry. Sure, it's a $58.6 billion business. More...

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