Introducing 'Call to Action'

By Teresa Valerio Parrot. The role of communicators and marketers on campus has evolved and expanded exponentially in the last 15 years or so -- the people in these important roles now interact with and impact every department, division, and unit across a campus. The shift happened fairly quickly and as higher education itself continues to adapt to new technologies and high-stakes realities in the areas of enrollment and fundraising, our jobs will continue to change. More...