From print to online: a risk worth taking?

By Jessica Winters. In this increasingly online era, most of us working in higher education recruitment are dealing with the same problem: which tools should we use to reach our prospective students and how do we get them to where we want them to be? Should we stick to print, keep visiting education fairs or should we take it to cyberspace completely? The landscape of online and virtual tools, lead generators, social networks and what not, is dynamic and not always an easily accessible one. More...