By Natalie Samson. The move toward more sophisticated digital storytelling in the field of higher education communications is opening up new career opportunities. In 2013, the University of British Columbia hired Margaret Doyle for the new position of digital storyteller in the marketing department to help reorient the institution’s web communications toward what she calls a more “story-centric” approach. More...
10 mai 2015
Meet UBC’s digital storyteller
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