Why Free Is Not the Future of Digital Content in Education

By Mary Cullinane. As Chief Content Officer of a learning company, people frequently ask me: “Won’t all of your content eventually be free? After all, when technology enters the market, free is right behind it.”
Then they’ll point to something like the music industry, where annual revenues have declined more than $20 billion from their peak over a decade ago and album sales recently hit their lowest point on record. More...