The Rise of the Student Affairs Digital Communicator

By Eric Stoller. Student affairs practitioners have to be good communicators. Whether in-person or online, quality communications is a must. With a historical foundation built upon the counseling and helping professions, higher education administrators have a background in face-to-face communication. In fact, it wasn't too long ago when most people in the profession were positioning in-person conversations as the preferred method of connecting with people. While face-to-face meetings are still prevalent, the rise of online learning and social media (sites and apps) has caused a digital communications evolution in student affairs. However, this transition into a blended communications model has not been without issue. When Facebook first came online in 2004, it was promptly labeled as a "space for students." It makes sense as the origins of "The Facebook" stem from a student driven enterprise. Read more...