Big Data. Big Obstacles.

By Dalton Conley et al. After decades of fretting over declining response rates to traditional surveys (the mainstay of 20th-century social research), an exciting new era would appear to be dawning thanks to the rise of big data. Social contagion can be studied by scraping Twitter feeds; peer effects are tested on Facebook; long-term trends in inequality and mobility can be assessed by linking tax records across years and generations; social-psychology experiments can be run on Amazon’s Mechanical Turk service; and cultural change can be mapped by studying the rise and fall of specific Google search terms. In many ways there has been no better time to be a scholar in sociology, political science, economics, or related fields. More...