Big-Data Scientists Face Ethical Challenges After Facebook Study

By Paul Voosen. Though it may not feel like it when you see the latest identity-affirming listicle shared by a friend on Facebook, we are a society moving toward evidence. Our world is ever more quantified, and with such data, flawed or not, the tools of science are more widely applied to our decisions. We can do more than observe our lives, the idea goes. We can experiment on them. More...