Admissions Leaders Gather to Weigh ‘Prestige, Financial Aid, and Love’

By Eric Hoover. Indianapolis — Gray areas, pink hair, and a silver scooter. I heard about all of those over three days here at the National Association for College Admission Counseling’s annual conference, where officials shared concerns about many issues. The challenge of recruiting students in this high-tech age. The relentless need to bolster the bottom line as institutional budgets remain tight. And the weight of expectations—some reasonable, some not—to deliver a bigger, better freshman class each year. More...