Identifying Gaps in Higher Ed Marketing Strategies

By Wayne Parkins - EvoLLLution. 1. What are the biggest challenges smaller schools face when it comes to marketing their programs?
One of the things I’ve focused on is understanding that your brand impacts who your future students actually are. As you think about what your brand is from a marketing perspective, you must have realistic goals. You’d be surprised how many schools still view the use of the Internet and online learning as creating that big blue ocean of opportunity. More...