Admissions/Enrollment Management - Honoree: Western Michigan University

By Marcia Layton Turner. Historically, Western Michigan University’s 12 on-staff recruiters could visit as many as 40 or 50 high schools in a week and collect up to 1,000 paper cards filled with prospective students’ contact information. In a year, they could easily collect 10,000 such cards, which were brought back to campus and then entered manually into the university’s contact management system. More...