Strategy, media and international student integration

By Katherine Forestier. As universities recruit more international students, they need to work out their media messaging about the benefits for local and national communities, as well as their campuses, the “Worldviews 2013” conference in Toronto heard. Views differed as to whether universities should sell the economic benefits, or use the media to promote wider cultural and social advantages. Both could help or hinder the integration of international students. Read more...