Who's in Charge?

By Kevin Kiley. Colleges and universities spend a lot making sure people know their presidents. They host fancy inauguration ceremonies; print glowing profiles in alumni magazines, send the president around the state, country and, increasingly, the world; and utilize every branch of social media. Is that energy paying off? A poll released earlier this week by Vanity Fair and “60 Minutes” found that 32 percent of respondents said they could name the current president of their alma mater. Several presidents and communications professionals said that 32 percent, if true, is a disappointing figure, particularly for their institutions” Read more...