International strategy winner: University of Nottingham

By Louise Tickle. As the first university to open a fully operational branch campus in Malaysia in 2000, internationalisation has been in the University of Nottingham DNA for well over a decade. It has since opened a further campus in China, and says that global reach is "hardwired" into its strategic plan.
Ambition on such a scale means you can't keep your recruitment exclusively based in the UK, so Nottingham has international student recruiters employed in regional offices in Malaysia, China, Brazil and Mexico. The university's West Africa office opened in Accra in April 2012 and an India office opened in June last year.
It's an approach that's getting results: over 9,500 students are enrolled in Malaysia and China, and as well as having one of the largest cohorts of international students in the UK, Nottingham is a top 10 recruiter (by volume) in most markets worldwide. Read more...