The Marketization of Higher Education and the Student as Consumer

MOLESWORTH, Mike; SCULLION, Richard; and NIXON, Elizabeth (eds.) 2012. The Marketization of Higher Education and the Student as Consumer. New York: Routledge, 2012. 245 p. ISBN 978-0-415-58447-0.
This publication explains how market forces emerged in British higher education shaping postsecondary education.
The book presents a controversial topic considering the roles of students as “consumers”. The expansion of Higher Education
led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet ‘consumer demands’.
Given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, and this book treats this new trend with contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor.
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