Advertisers Reward Bloggers For Doing What They Do Best
Following on the heels of the Google announcement covered here this week is this item in Roben Good describing a program by a company called Blogversations whereby a company contracts some bloggers in their field to review and discuss their products. More...

Change Your Mind?
Dave Pollard looks at the implications of a site called Change This. The idea of Change This is to produce glossy PDF 'manifestos' which are supposed to be passed, meme-link, but without comment (how can you comment on a PDF?), through the web. The manifesto, argues Pollard, is exactly the wrong way to go about changing minds. More...

Poorer Students Sought
According to this article, colleges and universities are courting poorer students in order to be more accessible. But with statistics like these - "More than 80 percent of students from families earning more than $88,675 annually go to college, compared with less than 60 percent of those whose families earn less than $35,066, according to the College Board" - it's hard to believe. More...

A Little Knowledge is A Dangerous Thing
Carol Twigg tears into Bill Massy's and Bob Zemsky's recent Thwarted Innovation: What Happened to e-learning and Why, which concluded that e-learning was, overall, a failure. She doesn't like the methodology, she doesn't like the sample, she doesn't like the definitions. These criticisms are valid, but what Twigg doesn't do, unfortunately, is address the authors' conclusion. More...

Doubts about OKI and Sakai
Michael Feldstein shares my concerns. "In our quest for technical standards of inter-operability, are we losing sight of loose coupling? Are we trying to over-engineer something that perhaps would work best through organic growth?" How many more stories like this are there out there. More...