But as a result of recent changes at Facebook, higher ed social media strategists will have to work harder for their content to reach stakeholders. More...
25 février 2018
25 février 2018
Balancing Act
There’s never a good time for a crisis, but the months leading up to May 1, the all-important decision (and deposit) day, are particularly inconvenient. They are also prime time for crises to break, and if January has been an indication of how the rest of the spring semester will go, institutions should prepare for an extended media relations balancing act. More...
25 février 2018
Listen Carefully: Social Listening Reveals Deep Insights, Shapes Strategy
There is little more critical to marketing success than the ability to listen. Reaching audiences, building trust and motivating action demand a keen awareness of the perceptions and conversations surrounding a brand. More...
25 février 2018
The Relevance of Style
These days, my colleagues and I are encouraged to see so many institutions of higher education paying attention to the voice of their brands and thinking about how to write effectively across campus. What we don’t see discussed, however, is editorial style—a topic that, granted, isn’t nearly as sexy but merits some attention. More...
25 février 2018
Life in Academe, Part I: The Pipeline
By Kenneth C. Green. February is a busy time in the academic hiring cycle. This is when departmental and institutional committees scour resumes and interview candidates for faculty and administrative positions that will typically begin not in the coming weeks (as would be the case with off-campus, non-academic jobs) but for the coming academic year that, depending on the position and campus calendar, begins in July, August, or September. More...25 février 2018
The Future of Work - and the Future of Management Education
By Margaret Andrews. It’s hard to think about the future of management education without thinking about the future of work. In case you haven’t noticed, there is no shortage of predictions about the future of work. Any reputable consulting firm has a report out on the future of work, including McKinsey, Bain & Company, BCG, Deloitte, and PwC. More...
25 février 2018
UK Enrolment Growth After the Cap
By Eric Stoller. Before reading this post, please note that I've lived in the UK for less than 5 years...so my knowledge of higher education history "across the pond" is an ever-expanding enterprise. Also, while strategic enrollment management/growth in the US has been around for quite some time, here in the UK, it's still relatively new in terms of the growth aspect. More...
25 février 2018
Why You Should Attend #Digifest18 and #CASESMC
By Eric Stoller. This year marks the third in a row that I will be attending two events within the UK higher education sector that at first glance may appear to be unrelated (at least in terms of attendees). However, as is often the case in HE, both of these conferences definitely complement one another. More...
25 février 2018
Chasing the Lit Mag Photo Essay, 1
By Oronte. It was another new year in a strange time. I’d spent 2017 friending, liking, and following the left, the right, the militant, the compliant, the ungodly, the pious, the cheerful, the gloomy, and many others for the next book. My Facebook feed was a hellbroth of voices, but all agreed something had to be done. More...
25 février 2018
Academics and the 60-Hour Work Week
A tweet went viral among academics on social media. Issued by Nicholas Christakis, Professor of Social and Natural Science at Yale University, the tweet was a comment to an Inside Higher Ed article from 2014, about a study from Boise State University showing that professors work 60 hours a week. More...
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