By Eric Sickler. If your recruiters’ and fundraisers’ presentations aren’t making their audiences choke up just a little, it’s time to simplify and re-script the expression of your school’s brand experience. More...
23 mai 2017
22 mai 2017
The Language of Higher Ed Marketing
By Tim Jones. At the AMA Symposium for the Marketing of Higher Education this past December, SUNY Chancellor Nancy Zimpher advised marketers to frame brand discussions with faculty and staff with the following question: What is our institution’s public narrative? Suggesting that the term “public narrative” is easier for others to grasp and support than “brand,” she outlined a brand theory based on vision, impact, and design aimed at reclaiming that narrative. More...
22 mai 2017
Net Neutrality and Data Equity
By Jeanne Zaino. Thursday the Federal Communications Commission (FCC) voted to begin the process of dismantling Obama-era regulations regarding net neutrality. The now Republican-led FCC voted 2-1 to start the 90-day process of rolling back regulations put in place in 2015. More...
22 mai 2017
Housing, Part II
By Matt Reed. Last week I did a post, inspired by Richard Florida’s work, detailing why property taxes tend to be the most loathed, and therefore politically vulnerable, form of tax. Continuing on the theme of housing, this one is a response to the Chronicle piece about faculty not being able to afford to live in some expensive areas. More...22 mai 2017
Homeownership and Angry VotersHomeownership and Angry Voters
By Matt Reed. I’ve been thinking a lot about Matthew Desmond’s latest piece in the New York Times. In many ways, it’s a followup to his outstanding book Evicted. It traces the regressive effects of housing policy on the distribution of wealth among families, with a particular focus on the mortgage interest tax deduction. More.../https%3A%2F%2Fprofilepics.canalblog.com%2Fprofilepics%2F1%2F0%2F1076071.jpg)