22 mai 2017

The Language of Higher Ed Marketing

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Tim Jones. At the AMA Symposium for the Marketing of Higher Education this past December, SUNY Chancellor Nancy Zimpher advised marketers to frame brand discussions with faculty and staff with the following question: What is our institution’s public narrative? Suggesting that the term “public narrative” is easier for others to grasp and support than “brand,” she outlined a brand theory based on vision, impact, and design aimed at reclaiming that narrative. More...

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