Marketing in the Age of Measurement
Differentiation and College Marketing
Why GMU’s Renaming Work Has Only Just Begun
All Purpose
By Barbara Fister. I’ve been doing some historical research lately – actually, just looking back at some documents from a decade or two ago, but it feels like visiting another time. How very different libraries were in 1997 or 2003. Read more...
The Day After Mother’s Day
By Barbara Fister. It’s mother’s day as I write this, and I’m thinking about the week ahead in the library. At this time of year the reference desk is where you ask “how do I cite this comment on a YouTube video in Chicago Style?” Earlier we began to think the students thought we were a nerdy form of hotel concierge, there to help them locate books in the stacks. Read more...
Platforms and Profits
By Barbara Fister. Maybe it’s because of my liberal education in a college of arts and sciences. Maybe it’s just the way my brain is wired. I’m always looking for connections, and this often happens when scrolling through Twitter. Today two items collided with a third. Read more...
The (Lasting?) Value of Libraries
By Barbara Fister. There’s a new report out from the Association of College and Research Libraries summarizing the findings of the second year of a project called Assessment in Action, an ambitious attempt involving over 200 institutions to see how libraries contribute to student learning and how we can measure that contribution. Read more...
When You Really Need a Translation App
By Eric Stoller. Last week, I frequently found myself wishing that I was fluent in Arabic. Being fluent only in English and conversational in Spanish, most of my communication while volunteering at refugee camps in northern Greece was a mix of hand gestures, a few random English-based conversations, and a lot of digital translation aided by two apps on my aging iPhone 5. Read more...
Craving the Next Big Thing
By Eric Stoller. That was the sub-head for an article in Times Higher Education (THE) last month that asked the question "Is Snapchat the new Twitter on campus?" As you might expect, the piece generated a lot of social media traffic...on Twitter. However, it's important to read through the entire piece with a critically aware attitude. Read more...