By John L. Gann, Jr.. Marketing is not the only purpose of these publications, of course. But the alumni magazine can be a powerful marketing tool that doesn’t conflict with its other objectives. More...

By Dawn Papandrea. Social experiment: Facebook Photo contest

Facebook.com/msufinaid/

The idea: To show the positive side of financial aid, Michigan State held a contest that asked students to share a photo of an experience that would not have been possible had they not received aid. More...

By Dawn Papandrea. No one would deny that college students spend a good part of the day with eyes locked on their mobile devices, scrolling through social media feeds. More...

By Lawrence Ross. Two students were expelled and dozens more disciplined when a video emerged last March of the University of Oklahoma’s Sigma Alpha Epsilon chapter singing racist songs with lyrics about lynchings. More...

By Karine Joly. Whether in information technology, marketing or even academics, rarely does anything get done before knowing what other institutions did. In higher education, benchmarking data is often one of the first steps on the path to action. More...

By Matt Zalaznick. A new incubator program at the City University of New York that offers foreign entrepreneurs a path to U.S. citizenship will also provide students with a potential front-row seat to the next wave of business innovations. More...

By Nancy Mann Jackson. Regardless of the size of the staff or office, efficient campus card programs share several best practices: A focus on customer service, cutting-edge technology and collaboration with the campus community and beyond. More...

By Nancy Mann Jackson. Effective card offices focus on bottom-line growth. “Two of the benefits we bring to our campus are cost reduction and revenue growth,” says John Beckwith, director of campus business services at Loyola Marymount University in Los Angeles. More...

By Nancy Mann Jackson. What aspects of customer service do campus card offices seem to do best with—and in what areas do they struggle the most. More...