Formation Continue du Supérieur

26 mars 2018

What’s in a Strategy?

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I talk a lot about the importance of marketing strategy. In an environment with limited resources – and let’s face it, everyone operates in an environment with limited resources – it’s important to spend time, money and energy on things that will contribute to business results.   So what is a marketing strategy? There are many definitions, but these are the elements that I include in a solid marketing strategy document:
Objective
What are you trying to achieve? The most powerful strategy documents state this as a measurable business goal. More...

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26 mars 2018

Where to Start With Digital Marketing

Higher education communications professionals need to understand and apply digital marketing as part of their toolkit in order to stay relevant in a highly competitive marketplace. Digital marketing refers to the many ways you can reach and market to your target audiences through digital channels and devices, including social media, email, digital advertising, and landing page/form strategies. More...

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26 mars 2018

Remember When Social Media Engagement Was Free? It Still Is.

Nearly a decade ago, if your website was your empire, your social channels were your colonies—and all roads led back to Rome. That didn’t last long, though. Caesar had his Brutus, and Brutus flayed with advertising dollars. More...

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26 mars 2018

Minority Report

By Eboo Patel. I’m interested in asking hard questions about the diversity progressive paradigm, but it’s important to remember why that paradigm is justified in the first place. More...

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26 mars 2018

'Republican Like Me'

By Eboo Patel. A new book argues that tribal political affiliations are not just about the groups we cluster in but how we interpret facts and understand truth. More...

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26 mars 2018

Ani DiFranco, Bob Dylan and The Dangers of Identity Politics

By Eboo Patel. I started listening to Ani DiFranco in 1995, when I was in college and she had just put out Not a Pretty Girl, still one of my favorite albums. More...

Posté par pcassuto à 01:36 - Commentaires […] - Permalien [#]

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26 mars 2018

When Intersectionality Makes It Harder

By Eboo Patel. Let’s say you work in student affairs at a liberal arts college that has a progressive culture on identity issues. There are ‘Immigrants and Muslims Welcome’, rainbow flags and ‘I Am an Ally’ stickers everywhere. More...

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26 mars 2018

Recruiting as a Senior Grad Student

Strategies for making the most of recruitment events, even as an advanced (and possibly burned out) grad student. More...

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26 mars 2018

Dr. Hawking’s Legacy and Disability in Grad School

Professor Stephen Hawking died on March 14, 2018. From all directions, I've been flooded with reactions to his passing. Even people who don't usually post about disability topics or about science are sharing their reactions. As a disabled graduate student and scientist, I’m feeling the loss. More...

Posté par pcassuto à 01:21 - Commentaires […] - Permalien [#]

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26 mars 2018

“Everyone’s Leaving Me Behind!”: Dealing With Others’ Transitions

In the world of graduate school, spring is a time of transition. It’s when we start hearing about incoming cohorts, but it’s also when people start firming up their post-graduation plans. On a sadder note, the end of the spring semester is also when people might transfer to other programs or quit graduate school altogether. More...

Posté par pcassuto à 01:20 - Commentaires […] - Permalien [#]

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