By Matt Reed. On Monday I had a heartening discussion with a professor on campus about some promising practices to improve student retention that he had seen discussed at a recent conference. I don’t want to betray any confidences, so I’ll just say that they sound potentially fruitful, but also labor-intensive. More...
By Matt Reed. I’m not a fan of scary movies generally. I don’t seek out haunted houses. I even look away during particularly vivid surgical scenes on tv. The way I see it, reality can be frightening enough. I don’t need my entertainment to be scary. Give me “slapstick” over “scary” any day of the week. More...
By Matt Reed. The AACC named its finalists for excellence awards this week. I read the list, noting with pleasure that I know personally both of the presidents who are finalists for “best CEO/Board relationships.” (They’re both great.) But then I noticed the geographic distribution of nominees. More...
By Matt Reed. As both a parent of teenagers and an educator, I’ve been both appalled and impressed over the past week. The massacre in Parkland was horrifying, both in itself and in context of a long string of mass killings in schools, colleges, theaters, concerts, and other public venues. But the response of the students there -- their poise, purpose, and moral force -- in confronting political leaders has been absolutely heartening. More...
According to the Bureau of Labor Statistics, the average worker holds ten different jobs before age 40. I believe that we can only expect this number to grow in the future. Gone are the days when someone worked for one company for 40 years and retired. Most people will have to transition both in and out of several jobs and higher education marketing and communication professionals are no different. More...
Faculty and staff are the heart of an institution. Colleges and universities have hundreds and sometimes thousands of employees who each day deliver on the institution’s brand promise to students and others. More...Social media strategists know they need to be nimble to keep up with evolution in the various platforms we rely on for engagement. Now’s the time to prepare for less engagement on Facebook and Twitter as audience information seeking and sharing changes. More.../https%3A%2F%2Fprofilepics.canalblog.com%2Fprofilepics%2F1%2F0%2F1076071.jpg)
