Get Me Rewrite!
By Matt Reed. This week the South Jersey Times published an unsigned editorial that, if taken seriously, could do real harm. It piles misunderstandings, simplistic readings of data, and stereotypes on top of each other in the name of, well, it’s not entirely clear. If I were the editor, I would have sent it back for a rewrite. More...
Small Pond, Big Splash
By Matt Reed. I love this story. A Massachusetts philanthropist, Maureen Wilkins, donated $5 million to Cape Cod Community College. A donation of that size might not be newsworthy at an Ivy, but for a community college of Cape Cod’s size, it’s epochal. More...
Learned Along the Way
Insulation
Florida, Man...
By Matt Reed. A few years ago, the state of Florida declared that all new high school graduates were college-ready by definition, so they couldn’t be required to take remedial classes. For a year or so afterward, there were some articles detailing the measures that colleges were taking to prepare. More...
Campus-Based Podcasts
Leveraging the Love to Fill the Class
When your institution’s scholarships and grants no longer hold a candle to those of some competitors, ideating new ways to show prospective students how much you care may pay surprising dividends. More...
How to Influence Online Conversations About Your Institution
New research draws link between institutional social media content, brand alignment, and online visibility. More...
It’s Time to Carefully Monitor Your Institution’s Facebook Results
The continuing bad news about Facebook may be eroding the confidence of consumers and regulators in the platform. More...