By Eric Sickler. In her May 2 article titled, “Your Future Starts Here. Or Here. Or Here,” Inside Higher Ed reporter Ellen Wexler presents a thoughtful collection of higher ed marketing experts’ reflections on college and university branding efforts. You should read it. More...By Jim Reische. The Monday, May 2 article about higher ed marketing (“Your future starts here. Or here. Or here.”,) prompted a wave of comments espousing just about every point of view on whether and how colleges and universities should distinguish themselves in the marketplace. More...By Michael Stoner. A number of institutions made news in the past week for stakeholder dissatisfaction with a new college identity and perceived similarity between a newly launched brand campaign and that of a another university. More...By Robert Williams. George Mason University’s law school recently underwent a name change. But due to an unfortunate acronym, it was quickly slated for yet another change. More...By Sean Carton. What are colleges and universities actually selling? 
By John Warner. Did I say dislike? My bad, I meant marrow-deep loathing. It is the worst part of the job, by far. Last week at McSweeney’s Internet Tendency, Robin Lee Mozer’s “I Would Rather Do Anything Else Than Grade Your Final Papers,” went viral, with retweets of #metoo and #amen filling our publication feed. Read more...
By John Warner. This is not a “quit lit” essay.
But I am quitting my full-time teaching job. Read more...
By John Warner. I’m starting to wonder if I was a Millennial before my time.
Born in 1970, I am firmly Gen X, but whenever I read blanket descriptions of today’s Millennial student, they seem oddly familiar. Read more...
/https%3A%2F%2Fprofilepics.canalblog.com%2Fprofilepics%2F1%2F0%2F1076071.jpg)
