By Michael Stoner. A number of institutions made news in the past week for stakeholder dissatisfaction with a new college identity and perceived similarity between a newly launched brand campaign and that of a another university. More...13 mai 2016
Differentiation and College Marketing
By Michael Stoner. A number of institutions made news in the past week for stakeholder dissatisfaction with a new college identity and perceived similarity between a newly launched brand campaign and that of a another university. More...
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