Four Things to Consider When Planning a Marketing Research Project. More...
24 août 2018
24 août 2018
Turning a College President Into a Thought Leader
Positioning your president as a thought leader is a goal of every college communicator and securing bylined op-ed pieces is one strategy that can help you achieve just that. More...
24 août 2018
Rebranding Your School: When Is the Time Right?
Unless you’re launching a brand new school or recovering from a cataclysmic institutional disaster, mounting a wholesale rebranding effort is likely overkill. Don’t throw out your school’s brand equity baby with the bathwater. More...
24 août 2018
The Leaders We Need Now
By Eboo Patel. One of my favorite authors is Zadie Smith. She’s a mixed race British woman who grew up in a housing project in north London. I remember reading her debut novel White Teeth as a graduate student at Oxford 20 years ago and being deeply inspired by the music she heard in the multicultural mosaic of modern life. More...
24 août 2018
On Hannah Gadsby, Spike Lee and Kwame Anthony Appiah
By Eboo Patel. Do the conventions we follow when we talk about identity issues in diversity circles confine or liberate. More...
23 août 2018
Sassy or Snide: When University Twitter Banter Gets Mean
By Eric Stoller. Thoughts on the controversial tweet from the University of Essex. More...
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