Ensuring ROI on your institution’s communications and marketing requires leadership -- and buy-in. More...For an institutional branding effort to succeed, presidents must provide leadership and champion the cultural change that breathes life into a brand foundation. More...Despite the occasional challenges, creating a partnership between fundraising and marketing is essential. More...It’s likely not your students. But maybe it should be.Managing a university website without governance is like trying to manage gunslingers in the Wild West. You need a sheriff, deputies and basic laws to clear things up. Saddle up and hang on. More...Language can be beautiful, especially for the marketer. It can persuade, inspire, inform, illuminate, challenge, intrigue, motivate and stay in the audience’s mind well beyond the conclusion of a campaign, landing page, ad, or social post, if wielded with deftness.
By Rick Seltzer. The higher education sector will be stabilized for the next 12 months by state funding and investment returns, even as hypercompetition and an intense focus on affordability limit revenue growth, according to a midyear evaluation published Monday by Moody’s Investors Service. More...
By Rick Seltzer. A small Christian university in Cincinnati is in danger of losing accreditation after the Higher Learning Commission identified problems including its president holding three positions, posing a conflict of interest, according to The Cincinnati Enquirer. More...
By Rick Seltzer. Interim president updates ethics forms amid questions from reporter, highlighting issues over presidents serving on corporate boards -- and being paid for it. More...
By Rick Seltzer. Business officers are becoming "very good friends" with the lawyers in their institutions as they wrestle with paying taxes in an uncertain environment. More...
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