I’ve been writing a lot about potlucks as a metaphor for America’s diverse democracy. I love the Stone Soup fable as an inspiring tale of a mythical potluck. More...
29 novembre 2019
29 novembre 2019
Colleges and the Leaders a Diverse Democracy Needs
America needs civic spaces that bring different people together. Can colleges nurture leaders who can build such spaces. More...
29 novembre 2019
Obama and Cancel Culture
The Obama approach to diversity and disagreement is the one we should emulate. More...
29 novembre 2019
Identities Come With Entanglements but No Fixed Essence
How Gurinder Chadha’s and Sarfraz Manzoor's brilliant film Blinded by the Light teases formulaic models of identity. More...
29 novembre 2019
What Would Thomas Do?
Lessons and affirmations Thomas Jefferson’s legacy offers colleges and universities navigating free speech and religious freedom. More...
29 novembre 2019
The Grateful Dead as a Guide for Nonprofit Leadership
Want to run an organization well? Look to the Dead -- and listen to their music. More...
29 novembre 2019
Finding Prospective Students at the Search Bar
Developing search engine-optimized content is essential for institutions as organic search traffic continues to grow. More...29 novembre 2019
The Changing Relationship Between College Presidents and Their Brands
As higher education faces more and more pressure from different forces -- such as shifting demographics, changes in public sentiment and declining government support -- one thing is abundantly clear: marketing and branding have become more accepted as tools for facing these challenges. One of the most obvious signs of this change is a steady increase in marketing investment over the past decade, as institutions look to proactively strengthen their brands. More...29 novembre 2019
Institutional Branding Demands C-Suite Ownership
For an institutional branding effort to succeed, cabinet members must follow their president’s lead and champion the cultural change across the campus that breathes life into a brand foundation. More...29 novembre 2019
What Does the Recent NACAC Decision Mean for Marketing and Communication Offices?
The National Association for College Admissions Counseling (NACAC) made a monumental decision that I believe shifts the landscape for college and university marketing offices. The NACAC National Assembly voted in late September to strip provisions from the Code of Ethics and Professional Practice (CEPP) due to a two-year investigation of possible antitrust violations. More...
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